Logos Bible Software beat out more than 250 competitors to win MarketingSherpa's 2007 Email Marketing Award for best Best Promotional Blast--Direct Sale or Lead Gen Offer.
The winning campaign promoted a once-in-a-lifetime Christmas Special offering customers exceptional value while breathing life into several hundred "long tail" titles from the eBook publisher's backlist.
Contest judges noted that the email campaign from Logos, "proves that you can achieve your best email results of the year during holiday season, despite increased inbox clutter. How? Make your special offer truly, believably, sincerely special. Plus, great copywriting can't hurt."
"Thanks to the hard work of our marketing team, Logos Bible Software is a leader not only in technology but also in effective marketing techniques," said Bob Pritchett, Logos president/CEO. "This ensures that more people hear about Logos Bible Software and get equipped to do more and better Bible study."
Logos Bible Software, publisher of digital libraries for Bible study, was named alongside companies such as Sprint, Dell, OnStar and Olympus for the success of its email marketing campaign.
To see creative samples, judges' notes, and marketing strategy used for this campaign, visit the Email Marketing Awards Winners Gallery at www.marketingsherpa.com/article.html?ident=29889.
About MarketingSherpa Inc.
MarketingSherpa is a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000 marketers read MarketingSherpa's newsletters, Guides and Web site every week.
About Logos Bible Software
Logos Bible Software, a privately held corporation located in Bellingham, Wash., is the leading publisher of high-end, award-winning, multilingual software for Bible study. The company serves church, academic and lay markets, striving to bring the best in software innovation to Christians worldwide.
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